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Welcome to E-Business
The primary goal of this course, is to give you, the learner, an understanding of how the Internet has created a new economy which, by its explosive growth and sheer size, has already changed our perception of the traditional ways of doing business. Companies like Amazon and eBay have successfully created domination on areas, where just a few years ago traditional brick and mortar companies were king. However, in order to be successful on the net, you do not have to be a giant like them. Many small and mid-size companies have managed to build online businesses quite profitably. E-business is a dynamic interdisciplinary topic utilizing concepts from both business and technology. In this regard, i shall introduce the e-business from both aspects where you will discover the effect of traditional business and reasons that lead to the current use of e-business. You shall also study the future potential of e-business, especially in the local context. Forms of e-business such as B2B (Business to Business and B2C(Business to Consumer) will be studied in addition to various revenue models. Strategies that facilitated some successful e-business such as customer relationship management and supply chain management will be introduced.